Sunday, January 19, 2014

Bay Area Resurgence: The Golden State Warriors and Social Media Marketing

While the Los Angeles Lakers and Clippers have taken the spotlight in the state of California, the Golden State Warriors had been overlooked by many due to its lack of success in the league. However, that all changed in the last couple of years as the Warriors revamped its roster and became a powerhouse in the NBA. The Oracle Arena, the home of the Warriors in Oakland, CA, is one of the best arenas in the league with its raucous crowd and electric atmosphere. Their point guard Steph Curry was labeled as an injury-prone player, but has risen to stardom and is now considered a top-10 player in the NBA.




Off the court, the Warriors won the 2013 Sports Media Marketing Awards presented by PromaxBDA. The Midnight Shooter television commercial, which features guard Klay Thompson shooting threes late at night to portray the work ethic of the team, was named the best Intra-League Team Spot. The PromaxBDA Sports Media Marketing Awards celebrate the most creative and strategic marketing from the global community. Winners are selected by a jury of sports and entertainment leaders (ESPN, NFL, Time Warner Cable Inc, Turner Sports, etc.)

Golden State has been aggressive with is marketing strategy and produced multiple TV commercials for the 2013-2014 season. Although it is mostly their success on the court that has turned heads, the commercials are definitely helping the organization gain recognition and popularity as well.


http://www.nba.com/warriors/news/sports-marketing-award_20131120

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1 comment:

  1. UnknownJanuary 21, 2014 at 10:34 AM

    I really enjoyed your post. As an NBA fan, I can definitely appreciate the rise of the Warriors not only in a basketball standpoint but also in a marketing standpoint. They have clearly worked hard (both on and off the court) to make sure they aren't just thought of as an afterthought to the Lakers and Clippers. It also doesn't hurt to have probably the 3rd most entertaining player in the league (after Lebron and KD). Nothing gets people to change the channel to the Warriors game faster than when they hear a Steph Curry heat check is occuring.

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