Google Plus Bandwagon

Despite the quiet success of Google Plus, critics are still skeptical about the relatively new social media platform. Google Plus only has one-quarter as many global users as Facebook and Google Plus users spend significantly less time on the platform than do Facebook users. The New York Times even called Google Plus a 'ghost town.' However, Google Plus is a must-have asset, and every marketer should use Google Plus. Well... Why...?

Google Plus has more users than people think. When 60,000 U.S. adults were asked what social media platforms they use, 22% said Google Plus. That's the same percentage as Twitter and more than LinkedIn. Marketers can build a solid follower base on Google Plus. Some brands actually have more followers on Google Plus than on YouTube, Instagram, and Pinterest combined. Also, Google Plus generates brand engagement just as well as Facebook. Google Plus eclipsed Twitter in terms of engagement per follower. Most social media platforms allow you to syndicate your Facebook posts to Google Plus, so less work is required to keep Google Plus running. Sooner or later, Google Plus will surpass Facebook and become the most dominant social media platform.


http://www.forbes.com/sites/forrester/2014/03/31/why-every-marketer-should-use-google-plus/