UGA grad Bubba Watson claimed his second title in three years in this year's Masters that concluded yesterday. Watson edged the 20 year-old American Jordan Spieth by 3 and put on the symbolic green jacket for the champion. While Bubba Watson was the star of the show and talk of the town (Especially in Athens), Jordan Spieth has risen to stardom and could become a force in marketing for companies. Jordan Spieth's clothing sponsor Under Armour was able to take center stage at the Masters due to Spieth's tremendous success. Spieth was dressed in Under Armour from head to toe, and that was more than enough to ensure Under Armour the national spotlight. On the other hand, UA's main competitor Nike was unable to garner any attention at the Masters, as its sponsored golfers Tiger Woods and Rory McIlroy respectively missed the tournament and struggled in the event. Nike spends $20 million on these two athletes annually and they did not pay dividends for the world-renown sports juggernaut. Not known for its golf apparel and considered a challenger to Nike and Adidas, Under Armour is exploring new areas to increase its brand awareness and rapidly climbing the ladder in the sports brand competition.
http://www.forbes.com/sites/darrenheitner/2014/04/13/jordan-spieths-scintillating-performance-shines-spotlight-on-under-armour-golf-at-the-masters/
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